For the members of Victoria Trading, the concept of sustainable salmon has long been 'elusive': uncertainty about its origins, colourful stories about farm-raised salmon, ever-increasing prices and growing consumer demand. Reason enough for the members of Victoria Trading to set up a tender process for the joint purchase of sustainable farm-raised salmon.

After careful research, Victoria Trading has selected a renowned fish supplier. Thanks to this collaboration, Victoria Trading has now been able to make the entire range of salmon more sustainable with ASC-certified salmon and also realise significant savings because it is clear exactly where in the chain what costs are being incurred.

“By going back to the source we understood the market and our own wishes, by mapping out our wishes, the market understood us. That is the power of the collective, that is sustainability!”

Bart van Westreenen, Albron