The best deal on processed meats, as sustainable as possible at a competitive price: that was the aim of the joint purchasing process on processed meats for the members of Victoria Trading.
After intensive research on the Dutch market, Victoria Trading has found a suitable partner who is able to make the entire product range of processed meat more sustainable trough a step by step process. Not only is sustainability of paramount importance, but quality and availability are also taken into account. The result was a growth in sustainability (1-star Beter Leven) from 33% to 80% of the total package of meat products, and a good result in terms of price.
“A very pragmatic way of working and the right focus have led to this successful end result, which we are extremely satisfied with here at Vermaat.”
Hein van Gameren, Vermaat Group