Together with the suppliers of packaging materials, Victoria Trading is continuously working on making packaging and disposables more sustainable. Some of the ways we do this is by increasingly making use of recycled material and by reducing single-use plastic as much as possible. For example, we have now replaced 50% of the 13 million PET cups with recycled plastic in which our members serve smoothies. And we advise members to stop actively providing straws on their counter or to replace it with paper versions.

A thoroughly thought-out packaging contributes to the experience, taste, and satisfaction of the customer. In doing so, we keep a close eye on various aspects: food safety, health, and sustainability. With new laws and regulations in the making, we proactively opt for more sustainable options. In doing so, we pay attention to the choice of materials, material reduction, and recycling. Every year we evaluate whether the packaging still meets our quality and sustainability requirements and whether it still meets the wishes of the users.

“By working together very intensively and keeping the right sustainable goal in mind, we continue to make an improvement in the chain of disposables.”

Lex Roos, Vermaat Group